Live client
Az Orta
A Turkish restaurant in Maslak, Istanbul. There was nothing to redesign — we started at zero and built a site that matches the room.
The situation
Guests could find the Instagram. They could not find the restaurant online.
Az Orta opened with a chef story worth telling — MasterChef Türkiye finalist Kerem Bilginer, Turkish cooking in Maslak — and no website at all. An Instagram account was the whole of its web presence.
So there was no previous site to fix. The first commit shown here is an early stage of our own build: a white navbar, a flat terracotta hero, and separate pages that felt bolted together. On a phone it was still hard to get to the menu, the hours, or a map without hunting. For a restaurant that lives or dies on first impressions, that was the bar to clear.
What was built and why
One page that does the jobs a guest actually needs.
We collapsed a multi-page draft into a single bilingual homepage (Turkish and English) so the menu, hours, chef story, and location sit in one scroll — the way someone decides where to eat on a phone.
The hero leads with photography of the food and fire, not a solid colour block. Type and contrast were rebuilt for dark dining-room lighting on screen. Navigation and CTAs were reduced to three clear actions: see the menu, find the location, get in touch.
Mobile came first: sticky paths to the menu, readable type at small sizes, and no dead ends between Instagram and a table.
Outcome
What changed — without invented numbers.
- Five separate early pages became one focused homepage.
- Full bilingual support (TR / EN) for the market the restaurant serves.
- Mobile-first layout so guests can reach menu, hours, and map without a desktop.
- Photography-led hero that matches the kitchen, not a placeholder colour field.
No traffic percentages or booking figures are claimed here — those belong to the client once they choose to share them.
Start a project
One commission at a time. Tell us about the business and what the site needs to do.
Or email hello@kelvastudio.com